Liquid WRLD

A straightforward designer accessory e-shop; the perfect fit for a small business owner

Check it out yourself:

Many small apparel and accessory brands today operate the majority of their businesses online, and for good reason. Platforms like Instagram offer myriad features for marketing and communication. According to this Hootsuite statistic, 50% of Instagram users have visited a website to make a purchase - after seeing a photo and/or video of a product or service on Instagram. LiquidWRLD is an accessory brand that specializes in working with heat-reactive materials, generating unique products that are sure to catch the eye of any followers of the designer streetwear theme. Indeed. We believe LiquidWRLD to be a prime example of the well-adjusted small business - one that knows exactly who its customers are and how best to capture their attention.

Liquid WRLD's full-page 'hero' section

The site's hero, showing off their logo and a custom background animation

Culturally, LiquidWRLD is an alternative streetwear brand, so the layout of their site relies heavily on an artistic simplicity, putting the products in full view, and letting them speak for themselves. Our goals here were as follows:

  • Display a uncomplicated gallery of products

  • Plan for the complete buyers' journey

  • Include a raffle page

  • Capture the overall aesthetic of the brand and present it at-a-glance

Luckily, Wix's e-commerce features handled the entire buyers' journey for us. The longer, arguably more tedious practice of coding up a products backend, a payment processor, shopping cart has already been done... But that is not to say that there is no place for custom e-commerce logic, nor that using a site builder is always better.

That said, one of our team's strengths is our ability to understand our options, while working within our customers' requirements. We know how to pick a correct tool for the job, and we know how to use it effectively. Here, we have chosen a simple gallery layout; clicking on any product will open an individual page with more details and images. Users can add items they're interested in to their cart, then checkout once they're ready.

A custom lighter, dufflebag, and shoulder bag

Three products in a row

A 'trippy stick lighter' is displayed for sale. High-contrast colours make the page and the lighter itself really pop

An individual product's storefront page

Two items are in the user's cart. The site is mostly black, with red and white accents

The site's shopping cart. Note the firey, yet minimalistic colour scheme

Many successful streetwear websites lean towards minimalism or abstract designs, so we stuck to a clean black background with red accents. A collage of photos taken for the brand and its products appears underneath the gallery - to further express the company's personality.

A mashup of some of the best styles and exclusive products available from Liquid WLRD

A collage of many product pictures

A raffle page has also been created; this is a special item where shoppers can enter in a draw to win prototype merchandise.

Prototype merchandise is raffled off monthly

The raffle page in all its glory

Although Wix wouldn't be our first choice for a platform, building this site was a lot of fun. Wix allows us to drag-and-drop front-end elements and media anywhere on the page, so there was a considerable amount of freedom to design the way we wanted. The flowing liquid background in the hero was created using stock footage from, as well as some creative video editing in Hitfilm Express to adjust the colours and fade into the site's black background.

Crucially, however, making the decision to stick to a simple, minimalist design, with carefully-selected colours for text and images, meant we could get away with using a simple tool like Wix. So we could make it look classy, not tacky (like a lot of other drag-and-drop websites).

In HitFilm Express, a video scene is being composited together, which will become the website's background video

A screenshot of our video editing workflow

The collage underneath the store was puzzle-pieced together in Figma - nothing much really in terms of technique. All the credit here goes to the photographer, for taking such excellent shots that fit the site's and the brand's aesthetic.

A screenshot from the Figma board where the photo collage took shape

The process of designing the collage in Figma

Wix also separates mobile and desktop views, so that creating a responsive site doesn't have to be a balancing act.

Home, Raffle, Shop, and social links are displayed above a collage of products, on a mobile phone

The site's navigation on mobile, nice and responsive as it should be

A large company logo takes up most of the screen on mobile, with just enough space to fit in a 'Shop' button

The homepage on mobile

Overall, we are very proud of what we have been able to accomplish for LiquidWRLD, and believe that the site showcases their incredible products in a unique and eye-catching way.

What we used to make it:
The Project Team:

Liked what you saw up there? We can make it happen for you, too. and let's get started on that project of yours!