Check it out yourself:https://blaquerock.art
Blaque Rock is the artistic extension of Cheryl Rock’s mission to present joy as a form of resilience through the use of papercutting. Each work explores themes of community, ancestry and empowerment, Presenting joyous stories of marginalised identities through the beauty of a subtractive medium. Rock employs papercutting to draw attention to what is unseen, forming parallels between the beautiful absent forms that characterises the medium’s unique appearance and the importance of sharing stories that reaffirm the joy and beauty of marginalised communities throughout history.
We love bringing a brand to life, and BlaqueRock was an excellent opportunity to do just that. In partnership with Sequence.Productions, our team was tasked with showcasing the unique works created by a well known artist based in Toronto, as well as providing an e-commerce platform for her to sell specific works and merchandise. How did we decide to tackle this? With Squarespace of course!
Squarespace has recently been our go-to for projects of this nature recently. As much as we love custom code, it's worth taking advantage of this platform’s user-friendly configuration. Our UI/UX design lead was able to drag and drop components onto each page without needing to know code, giving them more freedom to be meticulous about the positioning of written content, how to cleverly use images, and change the entire colour scheme on the fly.
We also like this platform for its ease of use for clients once the website is finished. With just a small handful of short youtube videos, and the right links to Squarespace’s broader documentation, we’re able to give new clients a crash course on how to add products to their site, how to process orders, and how to perform basic online marketing functions that the system supports. Quick turnover and we can hand off the keys without breaking a sweat? Gotta love it.
Are you deciding whether or not squarespace is the right platform to use for your website? Here are some factors to consider:
Ease of Use: Squarespace offers a user-friendly drag-and-drop interface, making it suitable for both beginners and those with limited technical expertise. This can save clients time and frustration during the website building process.
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Mobile Responsiveness: All Squarespace templates are designed to be mobile-responsive, ensuring that the website looks and functions well on various devices, including smartphones and tablets. This is crucial for reaching a broader audience.
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E-Commerce Capabilities: For clients looking to sell products online, Squarespace provides a user-friendly e-commerce platform with features like inventory management, secure checkout, and payment gateways.
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Updates and Maintenance: Squarespace handles updates and maintenance on the backend, ensuring that the website stays up-to-date with the latest features and security patches without requiring clients to manage these technical aspects.